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MARKET ENTRY SERVICES

  • Market size

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The size of a market is a crucial factor in market analysis. The bigger the market the more the competitors you are likely to have in a target market yet you need to make sure that your product and services stand out.

 

Prior market entry understanding market size is critical to market planning for a company considering entering a potential foreign market. The market must be big enough to justify the resources and effort required to penetrate it. Africa Trade and Invest has research specialists and analysts who are proficient with reliable and valid market sizing.

 

Our deep insight into the following:

  • What is the size of the target market for my product offering to be a success?

  • What your competitors are offering?

  • Who are the existing and potential customers in a target market?

  • How long will it take me to earn targeted sales from that market?

  • How can I ensure that the target market understands my product offering?

  • Identify barriers to market entry

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Branding

Our market entry and business development services support your market entry and business sustenance in the East Africa markets.

  • Market growth rate

This is an import factor in market analysis. A company should analyse the market’s growth rate before investing into it. If the market is likely to grow over then you can invest more into it. If it is stagnant then you cannot invest into it.

  • Market trends

Having knowledge about the current market trends help to make a decision on what kind of product you are going to introduce on the market. We find out how much the customers are willing to pay, buyer preferences, what products or services are leaders in the market and why they are, what dictates demand for products or services in the market?

  • Market profitability

We analyse the profitability of the market If it is worth investing into or not. Factors influencing profitability include:

  • Buyer power

  • Supplier power

  • Barriers to market entry

  • Distribution systems

Distribution channels are important in market analysis to get products to the end user.

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  • Economic pressure

  • Political risks

  • Corruption

  • Market risks

  • Pricing research

Determining a price for a new product or service is a challenge. There are risks involved in determining a new price for a product or service to gain market share. If a product is priced too high this could threaten consumer demand, but priced too low it could imply low quality. The major question is:

 

How can I price my products or services in a new target market?

We use two models:

  • Conjoint Analysis

  • Price Sensitivity Meter (van Westendorp)

  • Consumer research

We provide consumer research to test a product or service in the foreign marketplace, experience the culture and social norms of the consumers to gain a better understanding of the customer needs. We focus on:

  • Buyer behaviour

  • Buyer attitudes

  • Brand preference

  • Brand awareness

  • Consumer segmentation

  • Social and economic factors affecting customer behaviours and how to address them.

We gather and analyse information to be used in strategic business decision making. We have a team of researchers and analysts who keep track of the competitive environment on a regular basis. We gather market intelligence to provide you with information on your competitors, monitor competitor price and target customers

  • Competitive research

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